Challenge:
One of the largest global pharma companies growing at 10% CAGR in India having a Logistics network of over 20 Plants and toll units, 4 Hubs, 25 CFA’s and over 3000 distribution points was facing challenging times in managing its complex distribution network moving finished goods from upstream to downstream manually.
Managing Logistics of pharmaceutical products has its own unique challenges considering the product nature, volumes, cold and non-cold chain products and seasonality. Manually managing multiple Logistics Service providers in different geographies, maintaining committed service levels and within budgetary constraints and all this in the absence of single truth visibility was resulting in management spending majority of their time in firefighting and dispute resolution and were unable to achieve the desired service levels with the given budget.